Tarleton Tartan Email Campaign
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Tarleton Tartan Email Campaign

Tarleton Tartan Email Campaign

Description:

Published: November 8, 2021 0 0 175
By: Kennedy Whitten, Tarleton State University
Category: Marketing & Advertising

I believe I completed this email campaign for my retailing course that I completed during the Summer of 2021. I have worked with the Tarleton Tartan company for 2 courses now, so this summer I really understood what was needed of the students taking the course, in order to further business for the company.
This email campaign was very exciting and fun for me to create because it is something I have never had to do before. I receive multiple emails a day that are campaigns from many different companies promoting something new or a sale they may be having, so I new the design path I wanted to take, and I ran with my ideas. I knew it needed to revolve around Tarleton in order to promote brand accuracy and tradition, which is why I stuck with the typical purple theme. I wanted to keep the design simple, as this was my first email campaign and I wanted it to be easy for the eye to navigate.