Social Media Campaign
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Social Media Campaign

Social Media Campaign


Published: December 2, 2019 0 0 102
By: Blayre Harrison, Tarleton State University
Category: Marketing & Advertising
Hashtags: #ChallengebyChoice #GlenLakeCamp #GlenLakeChallengeCourse #Teambuilding

"“Challenge each other to GROW!
GlenLake Camp’s Challenge Course offers a unique and unconventional way to do corporate bonding. This outdoor experiential learning opportunity is perfect for groups of students, employees, organizations, or any group of people looking to get closer. Through the power of each person’s unique gifts, the activities on the course provide a beautiful place to grow as an individual and as a team.
We are now taking reservations for the spring of 2020! Please contact our Guest Services Director Amanda Garza online at, or by phone at (254) 897-2247, to book the course and to ask any questions you might have concerning the power of Challenge by Choice.
#GlenLakeCamp #GlenLakeChallengeCourse #ChallengebyChoice #teambuilding

The Program Director, Patrick Turkett, and I discussed what GlenLake is looking for in a social media campaign. For this particular one, he requested that I drum up business for their Challenge Course on Facebook specifically. Facebook is where the parents follow them, and so their booking business is promoted heavily here, as opposed to Instagram, where the following base is more young adults who might be interested in becoming a counselor. He provided some pictures of the course and requested that I create a campaign aimed at groups booking the course for teambuilding and bonding activities in the spring.. SEO words: Camp, Challenge, Challenge Course, teambuilding, bonding, experiential learning