Safe LJT Social Media Campaign
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Safe LJT Social Media Campaign

Safe LJT Social Media Campaign


Published: November 13, 2017 1 0 573
By: Logan Allen, Tarleton State University
Category: Social Media
Hashtags: #Awareness #Instagram #Marketing #SocialMedia #Twitter

Larry Joe Taylor's Texas Music Festival is an annual event that takes place just outside of Stephenville, TX. It is a five day outdoor festival filled with live music, food and camping. With the festival, there arises a potential for at-risk behaviors. Our division and I, in collaboration with the Taylor family, devised a social media campaign across Twitter, Instagram, and Snapchat to spread awareness, information, and resources to help combat issues related to sexual assault and alcohol poisoning at the festival. Attached is a infographic I created to breakdown the engagement and reach of the campaign, a report that was presented to the Taylor family and Festival management during a post event meeting, and a few example posts.


Justin Carrell