Published: November 11, 2017
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By: Logan Allen, Tarleton State University
Category: Marketing & Advertising
Hashtags: #Advertisement #Advertising #decorate #Design #Marketing #mcdonalds
For special promotions, I was tasked with decorating our store to market to customers. Two of the most recent special promotions include the Fresh Beef Quarter Pounder Burger, and the Signature Crafted Sandwiches. For the Signature Crafted Sandwiches promotion, I implemented marketing materials sent by corporate, but I also designed a table to show off the sandwiches' ingredients and sauces. For the Fresh Beef Quarter Pounder Burger promotion, I helped decorate the store with balloons, custom posters, and ensure employees wore the new promotional T-shirt. I was able to learn that marketing is more than just posters and banners, but that customers enjoy seeing physical designs and more in-depth marketing campaigns.