Our instructions were:
You need to write a three-page (not including title and references pages) double-spaced short essay by answering the five questions listed below. The five questions and grading rubrics are provided. I will grade each question based on the assigned percentages.
For one full day (choose one day for your convenience before the deadline: 10/28), try to be fully conscious of the number of ads you see. This includes commercials, billboards, ad space online, logos around campus (including logos on t-shirts, sweatshirts, shoes, etc), stickers on cars, ads on buses, logos on TV shows, cars, vending machines; basically, if you notice a logo somewhere, mark it down. Even as you walk around campus, try to keep track of the number of logos you see (and be sure to write the number down somewhere so that when you are about to write your answers, you can add up everything you have seen throughout the day, both at home and out of the house). Start your response by telling me what day you did your observations and be sure to include some of the locations where you documented logos.
1. How many logos and advertisements did you see on your day of observations? Does this number surprise you? Why/why not? (15%)
2. How did you keep track of how many logos and ads you saw? (Hint: Be creative here. You need to explain and show me how you did it.) (20%)
3. Did particular brands or companies stand out more than others? In other words, what logos did you see the most frequently? Be specific. (20%)
4. What kind of influence do you think these logos and commercials have on your shopping habits? (20%)
5. How does the consumer’s perception of ads affect his or her decision-marking? Provide examples to explain. (Hint: Refer to Ch4: Consumer Behavior) (20%)
6. References (5%): You need to find and cite at least 5 references, including journal articles, (online) magazines and newspaper, books, to give support for your answers. Avoid citing personal websites and blogs. The references should be completed in the APA format.