Homecoming 2017 Social Media Campaign
Like Logan Allen

Homecoming 2017 Social Media Campaign

Homecoming 2017 Social Media Campaign

Description:

Published: November 13, 2017 0 0 420
By: Logan Allen, Tarleton State University
Category: Social Media
Hashtags: #Instagram #Marketing #SocialMedia #Twitter

For the Division of Student Affairs, Homecoming is one of our main focuses in terms of campaigns. We aimed our efforts at disseminating information, promoting upcoming events, and covering the events live for our followers. The campaign was spread across Twitter, Instagram, and Snapchat. With Snapchat, I had the opportunity to work with clients for Snapchat Takeovers for behind the scenes looks at two events. Twitter and Instagram included information, promotion, and live coverage. Overall, we doubled our social media presence and engagement than in years past, generated 424,200 impressions (number of times our tweets were seen) in 8 days, and had 19,300 profile visits in 8 days. It is safe to say that our campaign was successful, but there is always room for improvements which can be seen through the attached document. Also attached, there are example posts.