Goals for this assignment:
To learn which type of occasional mailing piece—as opposed to the serial publication such as magazines and newsletters—is appropriate for an audience under which sets of circumstances.
To be able to design, write and produce all types of occasional pieces.
To know how to create a solid “stand alone” piece that does its job and is a good fit with the organization’s family of publications.
This can be a brochure or a flyer. You can choose your format.
Choose a purpose (what is the goal with this piece?), an organizing concept (have a message statement, supporting visuals and a headline for that message), and then write content.