Published: October 25, 2018
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By: Ariel Sanchez, TARLETON STATE UNIVERSITY
Category: Event Planning
Hashtags: #Design #EventCoordination #Eventplanning #EventProduction #EventProgramming #Events #Marketing #SalesandEventPromotions
In this project, I collaborated with a business (Horseshoe Bay Resort) to make a plan to help the business in any way. We had total control of what the proposal would be and I came up with the idea to plan an event to increase winter sales. I decided on this due to the fact that the Horseshoe Bay's numbers of guest who stay during the winter go down. I proposed the idea of having a holiday cruise to boost sales.
The company ended up using my idea and officially offers tickets on their website. As of last year, business has increased by 35% and keeps growing.